STRONG 4X CONCENTRATED DETERGENT FIGHTS TOUGH DIRT AND STAINS WITH EVERY WASH WHILE KEEPING COLORS BRIGHT AND WHITES AT THEIR WHITEST. THE NATURALLY DERIVED PLANT-BASED FORMULA IS HYPOALLERGENIC AND PROVIDES A POWERFUL CLEAN. ONE CAPFUL OF OUR CONCENTRATED FORMULA IS ALL YOU NEED FOR A BIG LOAD IN ANY WASHER. CONVENIENT TRANSPARENT BOTTLE WITH ERGONOMIC DESIGN FOR EASY USE. NEVER TESTED ON ANIMALS.